I
Experience Design

II
Writing

III
About

Professional Work

April - June 2025 (Mentorship Project)
Arebyte
Hotel Generation 2025 Development Programme for Emerging Digital Artists

July - Sep and further independent development for Dutch Design Week Oct - Dec 2024 Collaborative Project
Meta Reality Labs x K-ARTS

Designed scenarios and alternative futures of food consumption through interactive Virtual Reality experiences.
Conducted horizon scanning and signal analysis on emerging food technologies, sustainable consumption, and sensory experience.
Translated research insights into immersive multi-sensory narratives that allowed audience to experience potential futures.
Collaborated with Meta Reality Labs, Korean University of Arts and colleagues from RCA to build narrative driven XR environments for the metaverse.

2021 Emotions Matter Foundation (Light Up) India
(Light Up is a non-profit organisation and works with children and young adults from marginalised spaces to break the cycle of intergenerational trauma and poverty.) Social Media Associate and Youth Program Digital Lead

Developed the content and marketing strategy for Light Up and its subsidiary Unbottle Emotions to drive organic growth curve by leveraging social media marketing analytics tools and driving SEO strategies.
Organically improved the engagement on social media sites by >65%, with impressions increasing by >80% within three months of taking over content implementation.
Designed and launched a crowdfunding campaign and achieved >70% of the target funds using social media marketing tools.
Conducted bi-monthly analysis of social media performance and subsequently executed appropriate engagement plans pertaining to content, UI, and UX.
Created content and design for Mail chimp generated E-mail marketing campaigns.

2020 - 2021 Emotions Matter Foundation (Light Up) India
Campaign and Research Fellow

Created customised social media plans for 15 students to drive engagement and enhance their personal brand.
Researched and developed a non-exhaustible database of government and private based education and employment opportunities.
Ideated and designed proposals for corporate social responsibility clients and donors.

5
Collaborative World Building<Workshopology>

Designing for Young People | Action Research | World-Building | Co-creation Methodology | Creative Play

6
Digital Bodies - Possibly Everything We Have Been Told about Dating(ish)<Collaborative Zine>

Digital Culture Research | Graphic Design | Illustration | Writing | Field Research

7
Building A Bot<Workshop for Co-Learning AI-Bias>

User Research | Critical Practice | Co-creation | Scripting | System Research | Participatory Design
8
Yearning Together
<Workshopology>

Designing co-creation workshops for feeling and building ethical and feminist data collection practices

Press and Publication

1. Bricks Magazine
2. V&A Digital Design Weekend
3. RCA Graduate Showcase Discover
4. ArtRabbit

5. HSBC collaborated Publication

Education

2023-2024
Royal College of Art, London, UK
MA Information Experience DesignRecipient of Deputy Vice Chancellor International Bursary
Vice-President Feminist Society

2022-2023
Royal College of Art, London, UK
Graduate Diploma in Art and Design (Communication Design)

2017-2020
Gargi College, University of Delhi, India
B.A. (HONS.) English
Treasurer and Member Debating Society

Social Art Practice

9
Little Part of Me<Installation>

Exploring experiences of girlhood.

10
Exploring Sense fo Self
<Photograph Book>

Exploring domestic patriarchy and intergenerational trauma through writing and family photographs.

11The Being that Yearns
<Collage and Print>

Exploring different ways we experience yearning individually and collectively.

12Illustrative Work
<Speculative + Commissioned + Just Because>

Collaborative Specualtive Narrative Development

Exhibitions

Dec 2024
Hangar SpaceRoyal College of Art, London, UK - Reverse Alchemy (Group work)
Oct 2024
Dutch Design WeekEindhoven, Netherlands - Reverse Alchemy (Group work)
Sep 2024
Victoria and Albert MuseumLondon Design Week, London, UK - Digital Design Weekend
Sep 2024
Hackney Down StudiosLondon, UK - Intersecting Beings
July 2024
Hyundai CMK FoundationSeoul, South Korea - Reverse Alchemy (Group Work)

July 2024
MA IED Graduate ShowcaseWhite City, Royal College of Art, London, UK - Do You Read Me?

Dec 2023
Corner 7London, UK - Meat Sacks (Group Work)

Yaashika

About

Work Index

CV

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